PRIVACY POLICY

Last Updated: August 1, 2026

INTRODUCTION

Wild Melvie (“Wild Melvie,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information.

This Privacy Notice explains what information we collect, how and why we use it, how we protect it, and your rights regarding your personal data when you visit wildmelvie.com, create an account, place an order, subscribe to our communications, or otherwise interact with us.

INFORMATION WE COLLECT

We may collect the following information:

• Name and surname
• Email address
• Telephone number
• Billing and delivery addresses
• Country and location information
• Account and login information
• Order history, product preferences, and wishlist information
• Information submitted through contact, return, or customer-support forms
• Marketing and communication preferences
• Payment-related information processed securely by our payment providers
• Technical information such as IP address, browser type, operating system, device information, pages visited, referral source, and website usage statistics

We do not directly store complete credit or debit card details. Payments are securely processed by authorized third-party payment providers.

HOW WE USE YOUR INFORMATION

We may use your information to:

• Create and manage your customer account
• Process, confirm, and deliver your orders
• Process payments, returns, refunds, and exchanges
• Communicate with you regarding your orders or inquiries
• Provide customer support
• Send marketing communications where permitted or where you have provided consent
• Personalize your shopping and browsing experience
• Improve our website, products, services, and customer experience
• Detect and prevent fraud, misuse, and security incidents
• Maintain website and payment security
• Comply with legal, tax, accounting, and regulatory obligations
• Establish, exercise, or defend legal claims

We process personal information only where we have a lawful basis, including contractual necessity, legal obligations, legitimate business interests, or your consent.

MARKETING COMMUNICATIONS

If you subscribe to our newsletter or agree to receive promotional communications, we may send you information about new collections, products, campaigns, events, and special offers.

You may unsubscribe at any time by clicking the unsubscribe link included in our emails or by contacting us directly.

Unsubscribing from marketing communications will not prevent us from sending essential messages relating to your account, orders, payments, or customer-service requests.

COOKIES

Our website may use cookies and similar technologies to:

• Enable essential website and shopping-cart functions
• Remember your preferences
• Analyze website traffic and performance
• Personalize content and product recommendations
• Measure the effectiveness of advertising and marketing campaigns
• Improve the overall shopping experience

Where required by applicable law, non-essential cookies will only be used after obtaining your consent.

You can manage or disable cookies through the cookie settings available on our website or through your browser settings. Disabling certain cookies may affect the functionality of the website.

DATA SHARING

We do not sell or rent your personal information.

We may share your information only where necessary with:

• Our e-commerce platform and website service providers
• Payment processors and financial service providers
• Shipping, courier, fulfilment, and logistics partners
• Cloud hosting, IT, cybersecurity, and technical-support providers
• Email, marketing, analytics, and advertising service providers
• Professional advisers, including accountants, auditors, insurers, and legal advisers
• Government authorities, courts, regulators, or law-enforcement bodies where required by law

These parties may process personal information only to perform their services or fulfil applicable legal obligations.

SHOPIFY

Our online store may be hosted and operated through Shopify. Shopify may process certain personal information necessary to provide the e-commerce infrastructure, facilitate transactions, maintain security, and improve its services.

Your information may therefore be processed in accordance with Shopify’s applicable privacy policies and data-processing terms.

INTERNATIONAL DATA TRANSFERS

Some of our service providers may operate or store information outside your country of residence.

Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate legal and contractual safeguards are in place, as required by applicable data-protection laws.

DATA RETENTION

We retain personal information only for as long as necessary to:

• Complete and manage your orders
• Provide customer support
• Maintain business and transaction records
• Fulfil legal, tax, accounting, contractual, and regulatory obligations
• Resolve disputes and enforce our agreements
• Prevent fraud and protect our legitimate business interests

When personal information is no longer required, it will be securely deleted, anonymized, or otherwise handled in accordance with applicable law.

DATA SECURITY

Wild Melvie applies appropriate technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, disclosure, alteration, or destruction.

These measures may include secure connections, access controls, trusted service providers, payment-security practices, and regular technical monitoring.

Although we use commercially reasonable safeguards, no method of electronic transmission or storage can be guaranteed to be completely secure.

YOUR RIGHTS

Subject to applicable data-protection laws, you may have the right to:

• Request access to your personal information
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information
• Restrict or object to certain processing activities
• Withdraw your consent where processing is based on consent
• Request a copy or transfer of certain personal information
• Object to direct marketing communications
• Request information about how and with whom your data is processed
• Submit a complaint to the relevant data-protection authority

Requests will be evaluated and handled in accordance with applicable legal requirements. We may request reasonable information to verify your identity before processing a request.

THIRD-PARTY WEBSITES

Our website may contain links to third-party websites, platforms, or social-media services.

Wild Melvie is not responsible for the privacy practices, content, availability, or security of external websites. We encourage you to review the privacy notices of any third-party services you visit.

CHILDREN’S PRIVACY

Our website and services are intended for individuals aged 18 years or older.

We do not knowingly collect personal information from children. If we become aware that a child’s personal information has been collected without appropriate authorization, we will take reasonable steps to delete it.

POLICY CHANGES

We may update this Privacy Notice from time to time to reflect changes in our services, business practices, technology, or legal obligations.

Any updates will become effective when the revised Privacy Notice is published on our website. The “Last Updated” date at the top of this page indicates when the latest changes were made.

CONTACT

If you have questions regarding this Privacy Notice or wish to exercise your privacy rights, please contact us:

Wild Melvie

Website:
www.wildmelvie.com

Email:
info@wildmelvie.com

Registered Company Name:
Wild Melvie Trading LLC

Registered Address:
Office 2205, Iris Bay Tower, Business Bay, Dubai, United Arab Emirates